Owners can update their opening hours, for instance, which is especially useful at times of public holidays, but also add special offers or incentives to customers. These are called Showcases and can be used to promote a new line or mention a discount or an upcoming event.
Companies can also edit what category they fall into, something that’s new and which permits not just choosing the best top level category but sub-categories as well, so a restaurant can not only ensure it falls into the Restaurants category, but choose the right sub-category, like Japanese, as well. These sub-categories are chosen from a list supplied by Apple, but it’s claimed that it’s an exhaustive list, so even niche businesses can find their perfect fit.
, on any computer. Once Apple has verified the business, it can claim its location and begin personalizing the place card. Everything in this process is free. There are even tools which businesses with multiple locations can take advantage of for updating information at scale. Apple Maps had a rough introduction, to say the least, but it is now a sensational mapping system, and the one I turn to first because it is efficient, reliable and looks gorgeous. Apple Business Connect is another way that Apple has improved the system, building in compatibility with digital wallets, for instance, and providing a very cool way for companies to promote themselves.
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