News Formal

AT&T's has a streaming choice problem that has the industry guessing about its long-term strategy

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 36 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 51%

대한민국 뉴스 뉴스

대한민국 최근 뉴스,대한민국 헤드 라인

Analysts say AT&T needs to simplify its message to compete in a fragmented TV ecosystem.

Now that AT&T has closed its Time Warner acquisition, it has a lot of streaming services to manage.

DirecTV also dropped A&E, AMC, Discovery, and Viacom programming from its bundles. People who want popular channels like Discovery Channel, the History Channel, or Animal Planet could switch to AT&T's WatchTV. But WatchTV isn't branded DirecTV and it's not pitched on DirecTV's site, so AT&T may be missing a chance to keep potential customers who are looking for those channels.

Read more: 'End us now': DirecTV employees fear its death as AT&T gets ready to build off its giant WarnerMedia dealBTIG analyst Rich Greenfield said he expects AT&T to ramp up its marketing of WatchTV, hopefully with a simplified message about its streaming offerings.

 

귀하의 의견에 감사드립니다. 귀하의 의견은 검토 후 게시됩니다.
이 소식을 빠르게 읽을 수 있도록 요약했습니다. 뉴스에 관심이 있으시면 여기에서 전문을 읽으실 수 있습니다. 더 많은 것을 읽으십시오:

 /  🏆 729. in KR

대한민국 최근 뉴스, 대한민국 헤드 라인

Similar News:다른 뉴스 소스에서 수집한 이와 유사한 뉴스 기사를 읽을 수도 있습니다.

Enbridge pipeline delay spooks traders in long-term Canada crude marketNorth American energy traders are reluctant to take up long-term positions on Ca...
출처: Reuters - 🏆 2. / 97 더 많은 것을 읽으십시오 »