Last week, while Summer Game Fest attendees shuffled between game reveals and demos in Los Angeles, an unusual digital billboard captured the attention of millions of people online and off. “Gone but not forgotten,” it read, listing shuttered studios like Arkane Austin, Tango Gameworks, and Volition, “+ everyone laid off, downsized, & ‘made redundant.’ Thank you for great games.” When the sign flashed to its second message to downtown LA, it was equally direct: “We love you. We miss you.
Still, his action resonated with the developers who have lost their jobs this year alone, and the others who are looking to support them. Oshry says he’s received many messages from people formerly of those studios, so “mission accomplished.” He declined to provide specifics on how much the billboard cost, simply telling WIRED via X DM that the price was “$xx,xxx.” “It cost a lot but not that much,” he adds.