People have called Crocs 'ugly' for years — but the company is hoping partnerships and a healthy dose of controversy will be its ticket to future success

Crocs' clogs are some of the most controversial footwear on the market. Over the years, they've been featured on Time's"50 Worst Inventions" list, described as"vermin," and most recently pinned to the ugly fashion movement. But exploiting the tension between the lovers and the haters is all part of Crocs' master plan, CEO Andrew Rees recently told Business Insider.

Crocs' clogs are some of the most controversial footwear on the market. Over the years, they've been featured on Time's"50 Worst Inventions" list, described as"vermin," and most recently pinned to the ugly fashion movement. But exploiting the tension between the lovers and the haters is all part of Crocs' master plan, CEO Andrew Rees recently told Business Insider.

Don’t trust anyone who wears Crocs.🙄

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