'Always buy all-time highs' as Coca-Cola still has room to run, market analysts say

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'Always buy all-time highs' as Coke still has room to run $KO (via TradingNation)

later in the day that "the storm" of global economic weakness the company had anticipated "never arrived."

Newton pointed out that this year, the stock broke out above the $43-a-share peak it hit in July 1998, marking an acceleration in the shares that looks to him like they're poised to continue. Add in the fact that Coke is starting to outperform the broader consumer staples sector on a relative basis, represented on the chart below by the line's slight upturn over the last several months, and Coke is looking attractive to Newton.

And although recent data have shown that fewer and fewer consumers are drinking carbonated, sugary beverages, Schlossberg felt strongly about management's ability to navigate that secular trend.

 

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