Disney's attractive new Hulu bundle expected to boost digital ads business, and CEO says it's the most important thing he's ever done

  • 📰 CNBC
  • ⏱ Reading Time:
  • 23 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 72%

대한민국 뉴스 뉴스

대한민국 최근 뉴스,대한민국 헤드 라인

Disney's attractive new Hulu bundle expected to boost digital ads business, Bob Iger says

Disney+ and the bundle with the other services is set to launch in November. The $12.99 per month bundle will include the ad-supported version of Hulu, which Iger said in an interview with CNBC's Julia Boorstin is "becoming a very important part of the Hulu business." On Tuesday, Disney said Hulu had reached about 28 million paid subscribers.

Hulu"If this bundle serves to grow Hulu subscribers more aggressively, that would be very valuable on the advertising side," Iger said. "There's another revenue stream that will come in that I don't think has necessarily been appreciated if we grow Hulu [subscriptions] quicker, which we believe this bundle will do. If you look at it that way, the economics of the bundle are better than what you would expect.

 

귀하의 의견에 감사드립니다. 귀하의 의견은 검토 후 게시됩니다.

The girl on the left of the picture has a problem with her right eye.

Not on my dime. I’m not paying for ads in this fashion Netflix

이 소식을 빠르게 읽을 수 있도록 요약했습니다. 뉴스에 관심이 있으시면 여기에서 전문을 읽으실 수 있습니다. 더 많은 것을 읽으십시오:

 /  🏆 12. in KR

대한민국 최근 뉴스, 대한민국 헤드 라인