Instagram has banned a marketing company called Hyp3r which was saving location data attached to users' stories so it could track their real-world movements.
Although the information in stories is intended to vanish within 24 hours, the marketing company was capturing and saving it, in violation of the social media platform's rules. Facebook, which owns Instagram, sent Hyp3r a cease-and-desist letter after the marketing company's activities were uncovered by Business Insider.
In a statement to Sky News, the social media giant said:"Hyp3r's actions were not sanctioned and violate our policies. As a result, we've removed them from our platform. "We've also made a product change that should help prevent other companies from scraping public location pages in this way," it added.The company could face a fine of up to 4% of its global turnover if it fails to inform users and the regulator of a data breach within 72 hours of that breach being discovered.for the"serious breach of data protection law" which occurred when it inappropriately shared the information of 87 million users with Cambridge Analytica.
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