This story requires our BI Prime membership. To read the full article,Shaving brand Harry's has posted three job postings in the past week for a new direct-to-consumer brand it's incubating, called"NewCo" for now.
It's unclear what type of product the startup will make, but one DTC consultant speculated that it could be grooming or personal care products that could be marketed to Harry's existing customers.Harry's set off the wave of direct-to-consumer brands competing against consumer-packaged-goods giants like Unilever and Procter & Gamble. Now it's staffing up to shake up another industry.
"Over the past year, Harry's has identified and vetted an exciting opportunity to create a new brand and business in an underserved CPG category," read the job postings."They are now gearing up to launch and looking to hire a team to build and run the business, revolutionize another category and improve the experience of millions of people."Creative directorThe job postings suggest that Harry's is looking for experienced applicants.