The firm says the plant based meat industry could end up smaller than the plant based milk industry.In this photo illustration, packages of Beyond Meat "The Beyond Burger" sit on a table, June 13, 2019 in the Brooklyn borough of New York City.Investors have overestimated the potential size of the the planet-based meat industry, which could end up smaller than the plant-based milk industry, according to D.A. Davidson..
"Our cautious approach to the total addressable market — specifically, fewer likely frequent purchasers of plant based meat as compared to milk given roughly half the number of non meat eaters versus lactose intolerant—informs long term forecasts we believe are lower than the consensus view," said D.A. Davidson senior research analyst Brian Holland.
Shares of Beyond Meat have soared nearly 550% since its initial public offering in April, as investors bank on the plant-based meat industry reaching billions of dollars. Holland says some firms' long term forecasts are too high as the total addressable market for plant based meat in the U.S. could end up being smaller than that of milk alternatives.
Holland said he estimates the same 50% of American adults who purchase plant-based milk are also interested in plant based meat; however, only half of the groupIn term of competition, Beyond Meat has a "decided edge" with its fast growing retail distribution and strong visibility. But Holland said larger players with more resources are likely to enter the space.Shares of Beyond Meat ticked 3% lower in premarket trading on Friday.
Adoy!
Plant based “meat” isn’t popular. No shit Sherlock.
Call a shovel, a shovel. It's pretend meat. For people who want to pretend they're eating a hotdog when they're really eating a heavily processed carrot stick.
I tried the 'Impossible Whopper'. As expected the people in the ad are paid in some form, or scalded their tounges at starbucks that morning, or maybe both. It didnt taste like beef and more papery than anything. Ofc frozen fast food patties arent going to be quality anyhow.
It’s all a scam. If it is plant based it shouldn’t even carry a name with meat in it. Call it what it is. A chemical concoction puréed with vegetable roots
No shit lol
Haqhaqhaq I want to buy
STOCKMASTER2000
$BYND screwed up yesterday when explaining their valuation by saying that since 13% of milk sales are non-dairy, 13% of meat sales could be non-meat, creating $35B market opportunity. They forget to mention that 65% of the population is lactose intolerant and can't drink milk!
And analyst won't fall into category of 'people'
Shudder
Beyond Meat is the 1st plant based meat ive had. While I have no basis for comparison 2 other nonmeat burgers I can 100% say this stuff dsnt taste like meat. IDK what every1 is talking abt when they say they cant taste the difference. Also it contains Methylcellulose, a laxative.
Yeah.... It’s in enough please
Well duh