Inside India's 'Plus-Size' Fashion Industry

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Is the fashion industry doing enough to include non-sample size bodies, or is it merely optics? Verve talks to the models, bloggers, and industry insiders at the forefront of change to find out. Inclusivity

Inclusivity stems from acceptance and can’t be forced. Are we, as consumers of fashion, ready to see plus-size models on the mainstream runway? Are Indian designers even open to the idea of showcasing a range of sizes in their collections? The answer is not as straightforward as it seems.

Social media has definitely played an important role in breaking stereotypes and celebrating individuality. A quick search for #SelfLove will give you a whopping 32.5 million posts on Instagram. The millennial and Gen-Z generation is here to accept exceptions. Bhagwani who has been a part of the blogging community for the last five years, however, thinks that terming a collection plus-size is more of a marketing stunt nowadays.

 

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