Players in the Value Added Service segment of Nigeria’s telecommunications market have decried the adverse impact of the ‘Do-Not-Disturb’ activation on their operations nationwide.
National Coordinator for WASPAN, Chijioke Ezeh, who raised the alarm at the yearly Nigeria Value Added Service Stakeholders’ Forum, organised by the Nigerian Communications Commission in Lagos at the weekend, said as at 2017, the VAS industry was valued at N300 billion, regretting however that the value had depreciated to N79 billion, representing between a 75 per cent and 78 per cent loss in revenue within 24 months.
Wakil, who attributed the development to the introduction of DND through the 2442 short code by the regulator in 2017, stated that the commission’s intention was not to kill the VAS industry, but to protect telecoms subscribers from getting unsolicited text messages and advertisements from the providers, who were busy milking mobile users of millions through the unwanted posts.
So they want to continue to disturb us!? Nonsense, improve your services and watch sales increase!