And large incumbents have matched that Silicon Valley interest with their own apps and technology.
You'd expect someone like John Le Starge, a Salt Lake City-based freight broker who spends his time calling and emailing truck drivers, to be freaked out about his livelihood."We are all not super worried about it, because, you know, when you a have big experiment it takes a while for it to work out," Le Starge told Business Insider. "Everybody thinks, 'Ah, everything is going in a year.' But it takes time for things to adjust and change.
"J.B. Hunt has 58 years of experience in the transportation and logistics industry, and a decade of that working with brokerage," J.B. Hunt chief commercial officer Shelley Simpson, who is also president of highway services, told Business Insider.
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