SINGAPORE— Homegrown e-commerce firm Shopee will focus on growing its market share in Southeast Asia where the number of online shoppers is forecast to increase at an exponential rate, according to Zhou Junjie, Chief Commercial Officer.
Shopee claimed it is the leading e-commerce platform in these markets, with over 200 million downloads of its app and over 7 million active sellers as of 30 June. The company has over 10,000 brands and retail partners on the Shopee Mall. In order to grow its seven markets, Shopee recognised that a one-size-fits-all strategy wouldn’t work as each market is different in terms of language, user behaviour, purchasing power, logistics and payment infrastructure. Hence, Shopee runs different apps that cater to each of the markets.
In May 2018, Shopee launched its first Super Brand Day in Indonesia in partnership with P&G. Since then, it has organised 70 Super Brand Days around the region .
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