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McDonald's chicken sales took a hit after Popeyes' sandwich launched the chicken wars - Business Insider

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McDonald's chicken sales took a hit after Popeyes' sandwich launched the chicken wars

On Tuesday, McDonald's announced that US same-store sales grew 4.8% in the most recent quarter, a slowdown from the prior quarter's 5.7% growth. According to executives, the chain faced "competitive pressure" from mid-August through mid-September — a period in which fast-food chains were engaged in the chicken sandwich wars. "We said in the US we did gain hamburger share in the quarter," McDonald's chief financial officer Kevin Ozan said on a call with investors.

Foot traffic tracker Placer.ai found that customer visits to Popeyes skyrocketed, increasing by more than 100% over the summer baseline average during the

 

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Popeyes and the Chicken sandwich economy.

In related news, America has a surplus of fake chicken.

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