. In Bellotte's experience, brands pay more for a package than a single post, she said. A package typically includes one post on Instagram, a story, and sometimes a 30- to 60-second mention in a YouTube video.
"You'll notice there are some creators out there who are getting smart about this," Bellotte said. "Saying, 'To enter my giveaway, you have to save the post and then do X, Y, Z.' Then, when brands ask for the save numbers, they have an inflated number because they'll do things like that." Dan Levitt, the CEO of digital talent management firm Long Haul Management, told Business Insider that he's noticed more brands tracking how many viewers are clicking on a brand's website after a YouTube video sponsorship.
Other industry insiders told Business Insider there's been an increase in brands asking about the geographical information of an influencer's audience. Typically, a YouTube manager or agent will send the brand their client's demographic percentage from their YouTube analytics page. US brands are looking for a majority of viewers to be from the US.
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