Alejandro Soberon, president of promoters CIE, told reporters on Friday that data showed a 30% increase in female interest for a race that has sold out for the fifth year in a row.
Formula One’s owners Liberty Media have targeted a more youthful and varied demographic as they try and bring in more fans to what is still a male-dominated sport popular with older audiences. Only three-day tickets are sold for the Mexican race, and Soberon said that allowed purchasers to bring children, family and friends on different days.
“It used to be a more male-oriented thing. I think it’s going to be a change of the dynamic for the future.
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