Dorsey tweeted the announcement to counter Facebook CEO Mark Zuckerberg's arguments for running political ads — including those that feature lies from elected officials.Experts agreed that the decision would have a negligible effect on Twitter's business.
Donald Trump campaign manager Brad Parscale, meanwhile, accused the company of walking away from "hundreds of millions" in revenue.Dorsey's announcement came as Zuckerberg defended his decision to keep running political ads He added that the "shrewd" move arrived during Facebook's earnings call, during which Zuckerberg tried to play down the controversy surrounding political ads.
Shepardson said the risks for Twitter are minimal as Twitter's value for political advertisers lies in reaching elite audiences and journalists, not buying mass influence. Some of the platform's most influential personalities, like President Trump, use it in an almost purely organic way.
JuliaAngelenPR ur PRWin for the week?
PatrickCoffee Makes sense. Politicians generate user interest & engagement via shock value + outrage marketing which in turn makes people tune in to the *actual* ads from brands and... News sources - where politicians feed their tweets or other “leaks” for PR. 🤔😮🤯🤷🏼♂️
One wants you to pay for reach, the other wants you to earn for reach.
I'm impressed. Nice one Bird. .MomentsBrasil
GREAT JOB 👍!
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