Turo CEO explains why GM, Ford struggle in car-sharing, subscriptions - Business Insider

Automakers have in recent years begun rolling out ride-hailing, car-sharing, and subscription services to prepare for a potential move away from individual vehicle ownership, but many of those services have shut down or contracted., told Business Insider there were three primary reasons auto companies have struggled to grow their mobility services.

Automakers don't have much experience dealing directly with consumers, lack expertise in non-vehicle technology, and sometimes decline to use the names of their car brands in those of their mobility apps, he said.As the auto industry enters a potentially transformative period marked by a shift toward electric and autonomous vehicles,have raised the possibility that personal ownership of vehicles may one day be replaced by ride-hailing, car-sharing, and subscription services.

Automakers have in recent years begun rolling out their own mobility services to stay ahead of the curve, but many of them have shut down or contracted. In September, Ford

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