King co-founder Riccardo Zacconi says Facebook nearly crushed his company

launched a game, which became incredibly popular, called 'Farmville'. And that's the year where Facebook also started growing massively. And so, between April of 2009, and a year later, Facebook impacted one of our biggest partners, Yahoo in an incredible way. We were the key partner of Yahoo and games," he said.

"Still we are profitable. Still we are OK, because we have loyal players who will stick with us," Zacconi would tell people. "But we're losing players and the revenues are slowly going down, and it's only a matter of time that we need to crack Facebook, or we will be out of business," he said. "But at some point after we launched, 'Candy Crush' actually flattened out on Facebook, because one of our biggest competitors, Zynga, who was much bigger than us launched a competitive game to one of our strongest games at the time, 'Bubble Witch', which was stronger than 'Candy Crush', and really hit us hard. For the first time, we saw our users going down, and our revenues going down," he said.

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