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Here's what you need to know in advertising and media this week - Business Insider

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News Corp. gets a new CTO, agencies push back against brand demands, and venture capitalist Fred Wilson reveals why he's bullish on media

If you were busy scarfing down turkey and stuffing last week, we've got you covered. Here's a quick recap of some key stories you may have missed.

Many brands demand that their ad agencies give up intellectual-property rights — but some agencies are starting to push back

 

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News Corp has tapped Viacom's former tech chief as its next CTO - Business InsiderViacom CTO David Kline, who will be exiting the company when it completes its merger with CBS, will be CTO of News Corp.
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Hugh Grant says a Boris Johnson government is a 'terrifying prospect' - Business InsiderHugh Grant is going door-to-door to persuade Brits against the 'terrifying prospect' of a Boris Johnson government I’d love to see him at my door I hope he’s doing it with a sign, like in that scene from Love Actually. He's right. To all the people who think they'd be safe under a BoJo majority, you will not be safe. The people who are fighting to stop your rights being taken away have already been stripped of theirs. Whatever issues you have with Corbyn, society can't cope with a BoJo majority
출처: BusinessInsider - 🏆 729. / 51 더 많은 것을 읽으십시오 »