- Even as makers of e-cigarettes insist they are not marketing to U.S. youth, others in the vaping industry are offering academic scholarships targeted to high school kids, a new study finds.
"Having youth write essays about the positive benefits of vaping at the same time as the FDA has increased age restrictions to 21 shows a disconnect between the industries trying to increase vaping use and the policy makers trying to decrease such use among youth," he told Reuters Health. They searched online for documents related to scholarship opportunities from e-cigarette and vaping companies targeted to youth or young adults. Ultimately, they discovered 21 vaping-related entities, some offering multiple scholarship types. The scholarships ranged in value from $300 to $5,000.
Roughly one in four sites either had no age restrictions or required only that the applicant be in high school. "The harms of industry-funded scholarships for tobacco and alcohol are well known," Wu said."What is thinly veiled as a benefit is really a sleazy tactic for seducing underage youth into the fold of e-cigarette use. This presents a strong argument for regulation. This needs to be brought out into the open so it can be shut down."
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