began testing a similar feature within ads. Right now, AR is the most useful for easy-to-model products like sunglasses and cosmetics, but that opportunity will expand rapidly as the underlying AI advances to enable more realistic fitting of digital clothing.
Pinterest hopes instead to capture a shopper's attention before they have made a decision, helping them to try on different shades and then discover related products when they find a shade they like. This process could lead to heightened engagement among Pinterest users, which eMarketer estimates grew to in 2019 — up 9.1% and pushing the platform past Snapchat to become the third largest social media platform in the US.
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