Google may see its first ever advertising revenue drop - Business Insider

Greg Sandoval/Business InsiderAlphabet's biggest revenue stream is set to be hit hard by the coronavirus, with digital advertising already dropping off.

And Google, the world's dominant search engine, has significant vulnerabilities that could erode its topline and even cause it to shrink — something that has never happened in the company's twenty year history. "They get about 10%—15% of their revenue from the travel and hospitality vertical." Mahaney told Insider. "We estimate that Booking Holdings generates about 3% of Google's ad revenue. So if you throw in Expedia, the airlines and hotels themselves, rental cars, cruise ships etc, that's probably 10-15%."

"Given this new economic reality, we believe it will be difficult for digital advertising spending to escape the impact of the COVID-19 crisis," White wrote.

México Últimas Noticias, México Titulares

Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.

Google finally boots the Infowars app, 18 months after Apple - Business InsiderInfowars founder Alex Jones disputed the need for social distancing, shelter in place, and quarantine efforts. g_mastropavlos Keep proving us right. The more different opinions get silenced the more they are probably speaking the truth. Our President & Fox News have regurgitated much of what A.Jones says. Are they going to boot the Fox News App?
Fuente: BusinessInsider - 🏆 729. / 51 Leer más »

Coronavirus 2020: Adtech firms get squeezed by advertising drops - Business InsiderAdtech firms were already bracing for sweeping consolidation, and now the coronavirus could accelerate that Click bait
Fuente: BusinessInsider - 🏆 729. / 51 Leer más »

Industry insiders reveal how the coronavirus will change advertising - Business InsiderAd insiders from Burger King, Freshly, McCann, and Vita Coco say the coronavirus will radically change advertising, from elevating brand marketing to shrinking the holding companies 👍🏻 Clockbait
Fuente: BusinessInsider - 🏆 729. / 51 Leer más »