Spotify's Russian Push Targets New Market With Considerable Growth Potential

The streaming service has announced an expansion into 13 new markets, reaching potentially 250 million new users -- if only it can sign them up.

The launch comes as the digital streamer has been expanding aggressively into new markets. It introduced the platform The Russian music market, the 17th-largest overall, was the fastest-growing in the world in 2019, up 50.3% to $171.7 million in revenues, according to the IFPI. It is poised for strong growth. Streaming revenues jumped 76% to $134.1 million in 2019. And it had 7.5 million subscribers in the first quarter of 2020, Mulligan says.

Spotify’s launch in Russia, which has been long-delayed, comes as the country’s streaming landscape has been maturing locally. Spotify originally planned to launch in Russia in early 2015. Back then, it opened a Russian office and hired a regional director.

AshleyPurdy Well then more ppl to listen to Ashley Purdy music 😃

Spotify what about Georgia?

РАШКА В КОИ-ТО ВЕКИ РУЛИТ АУ Е

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Spotify we want you in China ❤️🇨🇳

Queen Mariah will take over 💜

БЛЯ СПОТИФИ В РОССИИ, ПОЙДУ СКАЧАЮ, ЧЕ Я ТУПЛЮ

ok

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