“As a business, we cannot cover our usual expenses, plus increased cleaning costs, when we are operating with 25% of a normal class size,” she continues: “We’re not even looking at the 50% break even mark for awhile and we want to preemptively and strategically get ahead of that.”
, a workout that focuses on high-intensity strength training, joined the brigade of fitness brands. “We have had 50-plus of our locations open across the country for months and we have had zero instances of Covid spreading in our spaces. This data is powerful,” she says. This is why Kurzban is betting on a revenue stream she’s been toying with since early 2020: “Our real big business is certification, so we’re focusing on certifying and empowering individuals in hopes that they can monetize their fitness credentials during this time.”