Amanda Schreyer, a media, marketing, and technology lawyer and counsel at Morse, a law firm based out of Waltham, MA.Influencers who create content for brands own the legal rights to that content. This means that without permission, brands cannot re-post or repurpose that influencer's content elsewhere.
What are usage rights? Simply stated: It refers to the ways brands are able to repurpose an influencer's image or video across a brand's own social-media accounts or marketing materials. Of note: If the brand's photographer is shooting the influencer, similar to a typical commercial, the brand would own the rights. And in the event that an influencer hired their own photographer, then that photographer would own the rights and license to the images, unless the influencer and the hired photographer have their own usage agreement .
"Sometimes that's two weeks, other times there is a default of 90 days or a year," Schreyer said of the amount of time. The longer and more elaborate the usage, the higher the price tag for those rights. "What we would do, if that influencer is relatively mid- to higher-tier caliber, is basically charge a brand the value of that piece of content for three months," Alexander said.
But sometimes the brand wants more elaborate usage rights, like the ability to re-use the influencer's content in its advertisements and paid marketing, such as a boosted post on Instagram or Facebook or in a brand email to customers.
Hemos resumido esta noticia para que puedas leerla rápidamente. Si estás interesado en la noticia, puedes leer el texto completo aquí. Leer más:
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Influencer 'usage rights' in brand contracts explained by lawyer - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Fuente: BusinessInsider - 🏆 729. / 51 Leer más »
CEO of fast-growing mobile firm Realme explains keys to success - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. This is some predicted stock pricing for OpenLearning=ASX$OLL Motley fool article on OpenLearning=ASX$OLL🚀 Look at the current chart's for OpenLearning=ASX$OLL 🤔OpenLearning has broken out into a new higher trend and looks to be going 🚀🚀🚀🚀🚀
Fuente: BusinessInsider - 🏆 729. / 51 Leer más »
Instagram is building a messaging API to help brands manage their DMs with users - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Fuente: BusinessInsider - 🏆 729. / 51 Leer más »
Forrester's step-by-step guide for brands to bring media in-house - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Fuente: BusinessInsider - 🏆 729. / 51 Leer más »
Dishoom's cofounder Shamil Thakrar: Four lessons to business success - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Fuente: BusinessInsider - 🏆 729. / 51 Leer más »
Citi nabs Merrill Lynch exec as it ramps up wealth management business - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. This is some predicted stock pricing for OpenLearning=ASX$OLL Motley fool article on OpenLearning=ASX$OLL🚀 Look at the current chart's for OpenLearning=ASX$OLL 🤔OpenLearning has broken out into a new higher trend and looks to be going 🚀🚀🚀🚀🚀
Fuente: BusinessInsider - 🏆 729. / 51 Leer más »