Long before Mayer was named CEO in May 2020, Pappas was already in charge of the day-to-day operations for a significant portion of TikTok's global business. Pappas joined TikTok as its US general manager inwhen the company's stateside operations were just four months old, and only shortly after ByteDance merged it with lip-syncing app Musical.ly.
Pappas has levied much of her focus during her tenure on creators and the platform's relationship with the user community. Her approach has proved successful as TikTok's userbase and popularity in the US has skyrocketed. TikTok has grown into a creator incubator powerhouse, rivaling established communities found on Instagram and YouTube.
Pappas, who grew up in Australia, entered the creator industry when she joined the video production company Next New Networks in 2007 as a director of programming. Networks that made professional-grade videos exclusively for the web
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