JPMorgan, Affinity Capital Exchange partner on loyalty financing - Business Insider

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JPMorgan just inked a deal with a startup to let airlines and hotels tap their loyalty programs for capital. Here's why it's a game-changer for cash-strapped companies.

The combined value of the 10 largest airline loyalty programs is more than $112 billion, according to a January report from On Point Loyalty.This story is available exclusively to Business Insider subscribers.JPMorgan just announced a deal with Affinity Capital Exchange , a venue for companies looking to secure debt financing via points programs like frequent-flyer miles.

JPMorgan announced on Thursday it had entered into an agreement with New York-based Affinity Capital Exchange , a venue for companies looking to secure debt financing via points programs like frequent-flyer miles. "We are creating liquidity in an asset class that has been viewed as the opposite of that ... You have this amorphous asset class, and now we're creating bite-sized pieces," he said.

 

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