The pandemic hits the advertising account review - Business Insider

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The pandemic hits the advertising account review

First, if you're not a subscriber, sign upThe logo of Samsung Electronics is seen at its office building in SeoulThe advertising world was once known for its costly face-to-face pitches, the high-end commercial shoots, and in-person networking events — much of which has been upended by the pandemic.

Add a less visible part of the ad business to that list: the account review. Electronics giant Samsung began a review of its US ad-buying business earlier this summer,in response to the economic effects of the pandemic, according to sources. The account was worth about $845 million, based on Samsung's US ad spending last year, and had four of the top ad holding companies including Publicis Groupe and IGP pitting for the business.

 

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