, and the landing page was a hastily built Wix site. Still, the then-19-year-old sophomore at Boston University felt that she had found something that she was passionate about.
Pierson, who compared her early days running the company to the meme of the cat typing furiously at the keyboard, has been able to grow her team with the newfound revenue her business development team has generated through product placements with brands like Amazon and Michael Kors. Newsette started as a business of one, but has now grown to a team of just under 10, with plans for bringing on additional staff in the near future.
Here is the growth strategy that Pierson used to grow Newsette from a bootstrapped Mailchimp product into a million-dollar operation.Before ambassador programs became the preferred marketing strategy of direct-to-consumer brands, Pierson recognized the appeal of leveraging her network to reach new audiences.
It worked. Pierson credits her first 10,000 subscribers to grassroots efforts like this, which helps explain their popularity today. According to Pierson, the key is to make it easy and appealing for the interview subject to share, which means creating custom visuals that the interviewee will want to share with their following.
There is also a Newsette Instagram and Twitter, but they mostly republish newsletter content or share posts from peers, and there are no podcasts, Patreons, or Discord channels.
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