Saint founder builds sneaker media empire on Twitter, takes on Complex - Business Insider

were and still are considered the titans of the world of sneaker and hype-focused media, thanks to their fast and often exclusive coverage of the sector.

A little over three years later, Saint has over 173,000 followers on Twitter and has become a leading destination for sneaker news. The account is followed by celebrities like YouTube influencer and entrepreneur Casey Neistat and TikTok star Dixie D'Amelio and regularly receives thousands of engagements on its tweets and replies.The effort to do so has been a long time coming, though it has intensified since August when the brand acquired the @saint handle.

By the spring of 2017, the botting business was slowing down, but the decent-sized Twitter account was still active. It eventually became verified in August of that year. In August, Steiner got ahold of the simple @Saint handle on Twitter by working directly with the platform.But even when he was still operating under The Supreme Saint, Steiner was working with influencers like Neistat to help grow his following.

While platforms like Complex and Hypebeast primarily use Twitter to drive traffic to their websites, Saint does the reverse. Twitter is the goal, in and of itself, and achieving high tweet engagement is the first priority. Everything else — including Saint's associated"I'm reaching easily hundreds of thousands of people a day," said Steiner, who shared images of certain tweets and replies that have crossed the million mark in terms of impressions and engagements.

He sells shoes on twitter?

Who

Ah, another culture vulture.

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