: Well, that’s grim. Tell me about the businesses you’ve seen actually achieve growth. Which businesses are those, and do you know their secret?: Tech has been doing very well because it often caters to, or at least aligns with, WFH. There have also been micro-booms in leisure activity that fits with being socially distant, such as gardening, bicycling, and pet care.
On the other hand, if your established market is now gone and you are striving for success as you pivot into a new offering, you need to let people know about it; you need to “market the change.” For example, some venues without events are now offering drive-in movies in their parking lots. These types of dramatic changes need to be marketed, whether through advertising or other channels, or your customer will never find out.: There are two particular mistakes that I’m seeing.
The second most common mistake is waiting too long to innovate. Your customer’s needs are changing rapidly and you need to keep up. Especially if you have competitors that are growing and stealing market share. Talk to your customers to find out what they need. Activate your team to brainstorm, strategize, and experiment. The sooner the better; every day that passes, you have fewer resources to make change happen.
I am sick to the back teeth of these fucking Covid bed-wetters and mask-nazis!....I break Covid 'laws' every day!
good