, the superindie production group with a presence in London, New York and Los Angeles, is expanding in the branded content realm with the acquisition of U.K.-based video agency Nemorin Film & Video.
The acquisition brings Nemorin founder and CEO Pete Fergusson, one of the pioneers in the branded content space, and COO and content director Graham Hayday, a branded content veteran, into the group. The deal was closed for Argonon by COO Laura Bessell. “There is a paradigm shift within the creative industry as the business model evolves, new revenue streams emerge, and traditional budgets come under increased strain,” Burstall said.
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