This story is available exclusively to Business Insider subscribers.Lululemon introduced a series of new strategies to bring shoppers back to physical stores in the third quarter, including virtual waitlists and opening a series of holiday pop-up stores.
The athletic wear retailer reported Thursday that comparable sales grew 19% in the third quarter to $1.1 billion, outpacing Wall Street expectations. E-commerce sales also skyrocketed amid rising coronavirus cases in the US by 93%, according to the company.in terms of sales, Lululemon also highlighted its introduction of virtual waitlists in efforts to aid physical store transactions.
Celeste Burgoyne, Lululemon president of Americas and global guest innovation, said that while 97% of Lululemon's physical stores are currently open, rising coronavirus cases in some regions across the US have led to tighter capacity limits. In turn, the virtual waitlist has helped alleviate stress around crowds and prevented shoppers in some states from being relegated to standing in the cold, she said.
"In total, we have opened 14 pop-ups within close proximity to existing stores and we're also operating nine gifting hubs in malls where we already have a mainline location," she said. "These temporary locations not only help support an improved guest experience, but they also attract new guests into the branch."
this is terrible news
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