Selling on Facebook alleviates some of the trust issues users might have on competing platforms, because the vendor and buyer to see each other's profiles. And, while the antiquated Craigslist interface is iconic, frequent sellers have increasingly gravitated toward Marketplace because of its streamlined design.
Business Insider spoke with both businesses about their strategies for selling on Facebook Marketplace and the lessons they've learned in their years selling on the platform.Clara LeungWhen customers are shopping in peer-to-peer marketplaces, they understand they are buying from real people with real stories. As a result, crafting and then framing your story as a Facebook Marketplace vendor is critical to adding an emotional appeal on top of your product.
"I'm always adjusting my marketing strategies and trying to portray myself the way I need to be portrayed," Leung told Business Insider through a sign-language translator. The primary way customers find products on Marketplace is through search terms, similar to search engine optimization many websites use to find the most relevant customers.
The Dyers sell their handmade, farmhouse furniture throughout the US, though Covid has forced them to prioritize local clients in recent months.In addition to making judicious use of keywords, the Dyers also monitor trending items by watching the "Today's Pick" section on Facebook Marketplace. The feature displays a constantly updating list of items that reflect what users are searching for most on any given day.
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