How 2020 Changed the Music Business Forever

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From six-figure TikTok snippets to virtual-reality stardom to Travis Scott McNugget pillows, here are 12 ways the bizarre year upended the music industry — setting artists and fans up for an even w…

, and plans to spend billions more. Meanwhile, songwriters are being tempted to sell not only for some sweet price-tags, but also because 2020 has robbed them of live touring income. There’s also the matter of a fast-closing beneficial tax window, with Joe Biden keen on

in the US at some point during his presidency. Such factors won’t be going away in the first few months of 2021. —It’s always a grubby spectacle when the sale of an artist’s catalog takes place without their approval. That happened to Taylor Swift for the second time in as many years, with Shamrock Capitaldeal with Universal Music Group, signed in 2018, arguably signposts a bigger trend for the blockbuster music business. SwiftLoverdouble-whammy.

 

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