Martha Stewart joins BurgerFi board as the new public company looks to compete with Shake Shack

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 49 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 23%
  • Publisher: 51%

México Noticias Noticias

This high-end burger joint has Martha Stewart on its board, just went public, and is projecting 30% unit growth this year — here's how BurgerFi plans to use its war chest to compete against Shake Shack

, founder and CEO of Lionheart Capital, told Insider that he and Stewart"forged a friendship" after meeting a few years ago at a food festival in Florida. They both share an admiration for Friesian horses. Sternberg's favorite Friesian horse,"Bond," is currently at Stewart's farm for the winter.

But, one thing's for sure: Stewart won't likely touch the onion ring recipe, which she raved about during a recent menu sampling at a BurgerFi in New York. followers. Both Shake Shack and BurgerFi are going after large US markets, as well as international locations and airports. Other fast-casual brands like Chipotle Mexican Grill and The Habit Burger Grill have added drive-thru lanes over the years. But Ramirez is quick to note that BurgerFi beat its main better burger competitor Shake Shack when it opened its first drive-thru restaurant in Kentucky.

"In the next 30 sites that we have planned, we've peppered some drive-thru locations out there," Ramirez said."That's a very real viable option for us." REEF is selling BurgerFi's food in a handful of locations including Miami and Austin. BurgerFi recently launched a similar licensing agreement with ghost kitchen operator Epic Kitchens in Chicago.

 

Gracias por tu comentario. Tu comentario será publicado después de ser revisado.
Hemos resumido esta noticia para que puedas leerla rápidamente. Si estás interesado en la noticia, puedes leer el texto completo aquí. Leer más:

 /  🏆 729. in MX

México Últimas Noticias, México Titulares