How a Virtual Music Company Is Using Golf Courses, Rental Homes to Bring Back Live Music

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How a virtual music company is using golf courses and rental homes to bring back live music.

It all looks and sounds like a festival, but, according to organizers, it’s not.

“For the last few years, I’ve been doing concerts on golf courses and I have found that golf courses are unbelievable venues. They have great space, great hospitality, and a lot of infrastructure,” says Levine, who limited the Moon Crush lineup to no more than three acts per day so fans wouldn’t become restless in their pods.perform a special welcome show on Sunday, the Revivalists, Grace Potter, and Sammy Rae headline Monday evening.

When Topeka, along with music-cruise company Sixthman , devised Moon Crush, they didn’t plan on the national vaccination campaign to be in full swing by show date. Their safety protocols include social distancing, and requiring guests to wear masks when they’re not in their seats. Each guest must also show proof of a negative Covid-19 test from no more than 72 hours before they are able to pick up their credentials at check-in.

“I would say a third of this audience is over 60. A third is between 50 and 60. And the other third is 40 to 50. I’ve been watching the Facebook group and getting messages from fans and guests who are saying, ‘Hey, I’m going to have my second shot this week!’ ” Levine says. “This group has been secluded more than anybody.”

 

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