’s favorite escapes. The NBA superstar was inspired by the strong characters on TV shows such as “Martin,” “The Fresh Prince of Bel-Air” and Spike Lee’s classic movie “Do the Right Thing.”
Named Creative 7, after his famed New York Knicks jersey number which he wore from 2011 to 2017, Anthony is starting the content company with his producing partner, business strategist, who he’s been working with for over a decade. Their slate so far includes collaborations with veteran producer Will Packer, Brad Pitt’s Plan B and the producing team behind “Get Out” and “BlacKkKlansman.”
Creative 7 is also teaming up with Shaun and Yvette Yates Redick’s Impossible Dream on an as-yet-unnamed project about police brutality that centers on a group of young basketball players known as the Jersey Four who were racially profiled during an incident in the late ’90s. They also have an unannounced project set up with “30 For 30” director Jonathan Hock via his Hock Films, which will be announced in the coming months.
“This is a movement versus a moment,” Swann says of diverse stories finally being given the space to be told by the right voices in the entertainment industry.
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