This Asian American founded a beverage company to help smash stereotypes

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This Asian American founded a beverage company to help smash stereotypes investinyou (In partnership with acorns.)

People say it every time they find out an Asian person doesn't want to be a doctor or isn't good at math, according to Kim,

Kim, along with two co-founders, began producing Nectar in December 2020 after scraping together their last $20,000.Then one of their videos went viral on TikTok and changed everything.Check out this video to see how the company started and to learn about its unique marketing strategy.

 

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