E-commerce is big business in China and influencers and livestreamers have made their fortunes showcasing products for luxury brands and cosmetics firms.
Provincial capital Kunming boasts the biggest flower market in Asia – the second biggest in the world after Aalsmeer in the Netherlands.Everyday at 3pm, a rose auction starts in a huge room where over 600 buyers share the day’s supply behind their screens. Now, on a good day, she says she manages to sell 150,000 yuan worth of flowers in three hours of livestreaming.“People appreciate rituals more and more. Flowers give them a feeling of being happy and young people are beginning to like buying flowers,” she says.
Influencer Bi Xixi dressed in traditional costume doing a livestream at the Dounan Flower Market to sell flowers with her phone in Kunming in southwestern China's Yunnan province. — AFP A flower buyer checking flowers in a warehouse at the Dounan Flower Market in Kunming in southwestern China's Yunnan province. — AFP
Flower buyers attending an electronic online auction in an amphitheatre at the Dounan Flower Market in Kunming in southwestern China's Yunnan province. — AFP