To differentiate her puddings from such similar desserts , Kwan emphasised the term “Japanese” to the extent of giving her product a Japanese name.
Incorporating Japanese aesthetics into her products is another way Kwan is living her Tokyo dreams. She observes that this covers both the flavours and packaging of her products: “We use a glass bottle instead of plastic despite a much higher cost. I want GYO Pudding to be more than just a dessert; it is a gift, something that excites you the moment you receive it.”
One early decision that paid off was participating in a weekly pop up market at Hin Bus Depot. She says, “I think for every business, apart from your product quality, it comes down to your engagement with your customers. That market provided me with a lot of first-hand feedback, and from there, I got a lot of return customers.”
She explains, “I recognised that online advertising and marketing to end consumers is not really my forte. Hence I am planning to outsource this part to professionals, to mainly grow my B2C sales.”