CNN+ enters the streaming business at a newsy moment

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Since Russia invaded Ukraine, cable-news channels’ audience share in America has nearly doubled, to 12%

Save time by listening to our audio articles as you multitask+ will launch in America on March 29th, with an international roll-out to follow. For $5.99 a month viewers will enjoy live streams of on-demand news and documentaries, plus interactive features .CNN

’s boss, Jeff Zucker, quit in February over an undisclosed office romance; Chris Licht, an experienced producer, takes over next month. Meanwhile, the merger ofThe new management prefers to highlight’s hard-news expertise, on display in Ukraine, over the partisan commentary in which it indulged in the Trump years. A neutral brand suits Warner-Discovery’s strategy. Warner plans to bundleMax, due to combine with Discovery’s. That bundle cannot afford to repel conservatives.

Sceptics wonder about the size of the new market. As for cable, it is in decline. Just over half of American homes have it, down from nearly nine out of ten a decade ago. Sport, which along with news is the last reason not to cut the cord, is slowly shifting to streaming. Amazon and Apple, with no cable interests to protect, have begun buying the rights to big matches.+ customers in Latin America are likely to get theCNN+ is a side-bet for the time being.

 

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