But, if you haven’t seen a price increase on a product or service you purchased recently, chances are that the company may still be passing along the rising costs to you without the obvious price hikes.is a catchy phrase — a mash-up of the words shrink and inflation — it actually isn’t a new term.
"Rather than raise the price directly, some manufacturers choose to make the product a little smaller and charge the same price. It is a sneaky way to pass on a back door price increase that most shoppers will not notice," said Edgar Dworsky, a consumer expert withThis means companies are downsizing products in order to meet the demands of inflation without directly affecting your wallet.
This means you have to buy the product more often because it will run out faster — putting a strain on the consumer’s wallet without possibly even realizing it.