The content slate includes a feature film, a crime drama series set in Kibera, a high-stakes political thriller series set in a fictional county, and a thriller series. MultiChoice did not reveal how much it was spending on the original content.Crime and JusticeThe investment comes as Netflix ups its spending on African original content
The investment comes as Netflix ups its spending on African original content, announcing last week that it will pump R900-million into South African content production over the next two years.
Timothy Okwaro, MultiChoice channel director for East and Southern Africa, said of the Kenyan investment into Showmax originals that the slate “speaks to our localisation strategy and the keen focus on working with local producers, both established and upcoming to ensure we give our viewers what they want”.
Showmax is expanding its originals catalogue elsewhere on the continent, too. It recently launched its first original on Ghana, calledThe Real Housewives of LagosThe Wife, The Real Housewives of Durban