The Tokyo Motor Show will re-brand itself when it returns in 2023. In an announcement, JAMA Chairman Akio Toyoda said it will open under a “Japan All-Industry” banner.
The Japan Automobile Manufacturers Association or JAMA, which has been hosting the event since 1954 will invite other sectors including start-ups to the premier automotive expo. “We want to rename next year’s Tokyo Motor Show the Japan All-Industry Show, going beyond the mobility industry, with all of Japanese industry working as one team, including startups,” Toyoda said. “We aim to make a totally new show, transforming it in both name and reality.”
Toyoda mentioned that it was important to bring together different sectors at a time when collaboration is needed to achieve carbon neutrality., shutting down the event for the first time in its history, because of the COVID-19 pandemic.
Toyoda set a goal of attracting 1 million visitors, and the 12-day show finished with more than 1.3 million attendees. That was a 70 percent surge over the 771,200 who visited in 2017.