Digital marketing is by far the most popular and effective way for South African companies to advertise.Download the 2022 Marketing Budget and ROI Report1,056 respondents took part in the survey, the majority of whom work in their company’s marketing department, or are involved in the marketing activities of their company.The report found that digital marketing was by far the most popular choice for local companies.
When asked which channels their companies allocate the most marketing budget towards, digital took first place by a large margin.
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