This ginger beer company started with R50,000. One pandemic later, its turnover is above R250m. | Businessinsider

Supa Ginja, a ginger beer and pineapple juice powder brand, has big plans to expand into the SADC region by 2025.

Each time the South African government instated alcohol prohibitions, the company saw sales spikes, which moved in tandem with the beer home-brewing market galvanised by the bans. On the whole, the Covid-19 alcohol bans were largely positive for the company, even though it was a “roller coaster”, Johan Pretorius, CEO of Supa Ginja said.

The company’s growth helped accelerate its expansion plans, helping it enter South Africa’s neighbouring countries well before its target.

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