Idris Elba and his wife Sabrina who just launched their beauty line "S'able Labs" attests that what makes their product standout is that it is not gender bias. In keeping with this, the Elbas want to refute the widely held notion of self-care. Sabrina remarks, "The idea that self-care is all about you "feels like…Idris Elba and his wife Sabrina who just launched their beauty line “S’able Labs” attests that what makes their product standout is that it is not gender bias.
In an interview with BAZAAR, Sabrina said that the birth of their skincare products came out of frustration, ““Not finding a product or community that catered to me personally as a woman of colour, and that catered to Idris as a male. It was seeing that, and then combining it with a love for heritage and wanting to see ‘A beauty’ – African beauty – get its light as a continent with an abundance of super ingredients, that presented the perfect opportunity.
During the interview, Idris Elba said, “As an actor, my skin is always a conversation when I sit in the make-up chair. I didn’t really have a dialogue around skincare, but I picked up one” – providing the ideal footing for co-developing a skincare brand.”
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