Data and analytics company Kantar BrandZ has published its Most Valuable South African Brands 2022 report, showing that the top 30 brands in the country are collectively valued at $34.9 billion, representing a 21% increase over last year.
Checkers was the top-performing brand for convenience – ensuring products and services fit well into consumers’ everyday lives. Dis-Chem , returned to the Top 30 after an absence of two years. Operating across multiple categories such as health, baby and beauty, the retail pharmacy is perceived by consumers as a well-trusted and purposeful brand that offers fair prices, said Kantar.
Stina Van Rooyen, Kantar BrandZ Lead, South Africa, said: “2022 has been a banner year for South African brands, with sharp value growth and strategies that seem to be building several brand equity measures. Our top-performing brands are focussed on getting their four fundamentals for growth right, which are exposure, function, convenience and experience.
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Fuente: BusinessTechSA - 🏆 24. / 61 Leer más »